Articles for Event Professionals

Sharpen your event planning and (digital) marketing skills by the following DAILY articles.

Planify – Create an engaging plan for your next MICE event


Planify simplifies the planning process of MICE organisers, who share once the plan with their participants on Planify’s mobile application. The friendly interface provides a quick way to check an always up-to-date plan, right in their pocket. You can plan everything in a great agenda, with speakers, exhibitors and even sponsors.

How does Planify work?
The organiser creates the MICE plan via Planify web manager and shares the code with his participants. The participants simply need to download the Planify mobile app and enter the code to access it.

Planify web manager allows MICE planners to enrich the plan with pictures, contacts, maps, documents, tips, local weather, recommended places, profile of participants and much more. You can also send push notifications from the web manager, that participants will receive directly within the mobile app. You can test the demo plans of Planify here.

Benefits for MICE participants: The whole plan in a single device, accessible anywhere! They don’t have to carry a paper brochure anymore, the digital era is here.

Planify mobile app stores every information you fill in the web manager. Don’t worry about last minute setbacks. Everybody always has the same, up-to-date plan! How about internet connection? Either online or offline, participants can always access the plan. In the flight, at the office, or in the jungle, they will always have your plan in their pocket.

Do you want to create your own plan? Create your own free plan on and impress your participants.


From Coteries Lab
Planify is built by Coteries Lab, a UX/UI design and web & mobile development lab based out of Lausanne, Switzerland.

10 Event Apps Every Event Planner Needs


Event planning can be stressful. While you’re wading through endless checklists and last-minute mishaps, it can be hard to make sure you’re on track. Don’t worry, each event app on this list can seriously help you out! We’ve put together a list of 10 apps that every event planner needs to stay afloat. 1. Evernote – You have some cool ideas and a great team ready to get busy, but delegation and execution can be tough. Think of this […]

5 Tips To Manage Content Like An EventProf


They say “Content is King,” and it’s true. But when it comes to content management for events, what are we really talking about? When planning your event, there’s a ton of content that needs to be created, organized and shared. Your goal is to communicate accurately and effectively all the details of your event to organizers, presenters and attendees in a way that is as exciting and inviting as it is practical. Let’s take a look at five of […]

6 Confessions of a Corporate Event Planner


In this new series we present real-life confessions from people working in the event industry. These uncensored, frank insights tell it “like it really is”. Some details have been changed to respect the anonymity of the confessor and ensure maximum honesty can be upheld. As a corporate event planner within a large company, here is my confession. I admit that I have a bit of a love and hate relationship with my job. There are of course lots of […]

How to Use Video to Increase Your Event’s Value


It’s probably a pretty big understatement to say that online video consumption has grown by leaps and bounds over the past decade and it’s definitely no surprise that there’s no sign of it slowing down. In fact, according to the 2016 Ericsson Mobility Report , video will account for 70% of all mobile traffic by 2021. And savvy event professionals have taken to the medium like fish to water, but as technologies change, you might start to […]

8 Best Practices for Planning Corporate Events


Planning a corporate event brings its own challenges. Karen Shackman, Founder of Shackman Associates New York, shares top tips you need to keep in mind when planning your corporate event. 1. Site selection can make or break a meeting. Historically, a venue’s location and reputation can be a strong draw for an event. However, if the location is in direct conflict with the branding and messaging of the company hosting the event, then that particular venue may have an [...]