How Successful Companies Combine SEO & Content for Bigger Wins
If you want to boost your web presence and achieve online success, combining your SEO and content marketing strategies is a must.
Simply producing whatever type of content and performing fragmented SEO tactics won’t work. Companies of all sizes – from SMBs to large enterprises – need a cohesive approach to rise above a sea of online noise.
Yet, there is often a disconnect at companies when it comes to these two disciplines. Some SEO and content programs are in conflict when, in fact, they should work together.
Find the solutions to this challenge in this SEJ ThinkTank. Join ScribbleLive’s Christopher Hart and Christoph Trappe as they talk about how you can break down organizational silos and align SEO and content teams to ensure maximum impact.
In this sponsored webinar:
- Learn how to measure success at the intersection of creativity and data
- Explore practical examples of a data-driven approach to content marketing
- Get actionable insights and hands-on advice to drive successful content campaigns
- Uncover competitive advantages and increase win rates through effective SEO
About the Presenters
Christopher Hart is Head of Client Development, U.S., for ScribbleLive Search, an Enterprise SEO solution allowing clients to consolidate their SEO efforts into one convenient platform. Christopher brings a wealth of in-house experience and agency expertise to ScribbleLive and is a recognized thought leader on the SEO challenges faced by modern digital marketing teams. Hart has spoken at industry events and is a frequent guest writer for SEO trade publications.
Christoph Trappe is a career storyteller who has worked as a journalist, change agent, and content marketing executive. He is a global keynote speaker, frequent blogger, trainer, and two-time author. His digital initiatives have been recognized globally. As the VP of Content Strategy at ScribbleLive, Christoph helps businesses and organizations develop and implement strategic content marketing plans and practices by combining efficient workflows, content marketers’ skills, and useful technologies.