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How to Increase Your Post Reach on Top Social Networks

How to Increase Your Post Reach on Top Social Networks

How to Increase Your Post Reach on Top Social Networks


social media how to

Do you want more people to see your social media posts?

Have you thought about investing in social media advertising?

With targeted ad campaigns, you can ensure that your posts reach the audience you define.

In this article, I explore the top social networks that offer promoted post options and how they help you reach your audience.

increase post reach
Discover how to increase your post reach on top social networks.

Listen to this article:

#1: Boost Posts on Facebook

To combat low organic reach on Facebook, you can boost your Facebook page posts in a variety of ways.

You can boost your posts as you create them.

facebook book boost post button example
The Boost Post button available when creating a Facebook page post.

You can use the Boost Post button after a post is published to your Facebook page. This is especially helpful if you’re using social sharing tools to post to your page.

facebook book boost post button example
The Boost Post button on your Facebook wall page posts.

You can also boost posts from inside your page’s Facebook Insights. This is particularly useful if you’re browsing through your analytics and notice a particular post could use a boost or could go viral based on its current organic reach.

facebook book boost post button in insights
The Boost Post buttons within your Facebook Page Insights.

When you click the Boost Post button, a lightbox pops up that gives you simple audience targeting, scheduling and budgeting options.

facebook book boost post button configuration
Simple configuration options for Boost Post button clicks.

If you want the quick and easy approach, use this interface. For more detailed options, visit the Facebook Ads Manager, create a new ad and choose the Boost Your Posts ad objective.

facebook ad boosting
Boosting a post from the Facebook Ads interface.

This approach gives you the full Facebook Ads interface for , scheduling and budgeting, allowing you to get the most out of your ad budget and post promotion.

Alternatively, go to your and create custom audiences and saved audiences.

You can create custom audiences with email or phone lists of your customers and subscribers. A saved audience is created when you save an audience based on specific configurations.

facebook saved audience
Creating a new saved audience to reach specific Facebook users.

When creating audiences, use the Boost Post buttons on your page and Facebook Insights to target specific audiences faster.

choosing a facebook saved audience
Using custom and saved audiences in the Boost Post setup.

Using specific audience targeting ensures that your Facebook page posts will reach the right audience to drive qualified traffic and engagement to your business.

#2: Promote Tweets on Twitter

If you think Facebook is the only social network suffering from low organic reach, think again. One of the more popular tweets from Whole Foods, a company with over 4 million followers, resulted in only 233 favorites, 96 retweets and 5 replies. That’s pretty low reach, which is why promoting your tweets on Twitter is a good idea.

You can start a promoted tweet campaign from a few places. First, you can click on the tweet Analytics icon beneath any of your tweets.

twitter analytics icon in a tweet
How to find the Analytics icon on your latest tweets.

This reveals your tweet’s activity, as well as a Promote Your Tweet button.

promote twitter button
Quick insights and the Promote Your Tweet option.

Second, you can click on the Tweet Details link in your to get the option to promote your tweet.

promote tweet option in analytics
The Promote Your Tweet option inside Twitter Analytics.

Unfortunately, the Promote Your Tweet button doesn’t offer much in the way of targeting or other options.

promoted tweet setup options
Promote Your Tweet campaign setup options.

This is why you’ll want to use the interface to promote your tweet instead.

creating a promoted tweet campaign
Creating a promoted tweet campaign in the Twitter Ads interface.

Here, you can post a new tweet to promote or choose from tweets you’ve already posted to your profile.

select tweet to promote
Creating or selecting tweets to promote.

Then you’ll find all of the , budgeting and scheduling options you want for your promoted tweet campaign.

twitter targeting options
Advanced targeting options for Twitter ads.

Again, using specific audience targeting will ensure that your tweets reach the right audience to drive qualified traffic and engagement to your business.

#3: Sponsor Updates on LinkedIn

The most recent update on Microsoft’s LinkedIn company page has 1,376 likes and 111 comments, which is pretty good since they have over 2 million followers. Past updates have netted fewer than 500 likes and 100 comments each, making LinkedIn yet another network where organic reach is low.

Fortunately, you can sponsor updates you’ve posted to your LinkedIn company page. You can do it from your page with the Sponsor Update button.

linkedin sponsor update button
Finding the Sponsor Update button on your LinkedIn company page.

You can also do it using the Sponsor link from your LinkedIn company page analytics.

linkedin sponsored updates from analytics
Sponsoring updates from your company page analytics.

Whether you click on either the button or the link, you’ll be taken to the traditional interface where you can choose to sponsor content.

linkedin sponsored updates from ads interface
Using the main LinkedIn Ads interface for sponsoring content.

You then choose your page and the update you want to sponsor or create direct sponsored content, which is a post that doesn’t show up on your company page.

choosing linkedin company page to sponsor from
Choosing an existing update or creating a new one for target ad audiences.

From here, you’ll get the traditional LinkedIn Ads , scheduling and budgeting options.

linkedin advanced targeting options
Advanced targeting options inside LinkedIn Ads.

Getting your updates promoted to the perfect business audience within the LinkedIn news feed will help you reach your target audience with the native advertising format.

#4: Promote Pins on Pinterest

If Pinterest isn’t already driving a significant amount of traffic for you, promoted pins may be the solution. You can sign up for if you’re using a Pinterest business account. If you don’t have one yet, or need to convert your personal account into a business account, you can do so .

Once you have access to (which might take anywhere from a few days to a week or two), you can start promoting your pins. You’ll find the option to do this at the top of your profile.

Or you can go to the Pinterest Ads interface and click the Promote button at the top of the screen.

Next, choose the campaign goal of increasing engagement with your pins or traffic to your website.

pinterest promoted pin campaign goals
Choosing a promoted pin campaign goal.

Either option allows you to pick a pin that you’ve already added to one of your boards.

create a pinterest campaign
Creating your campaign.

After you select your pin, you can relevant to your pin and the audience you want to see your pin.

pinterest targeting options
Targeting options inside Pinterest ads.

Then set your budget and billing information to get your campaign started.

#5: Sponsor Updates on Instagram

Instagram advertising isn’t available to everyone just yet. Instagram began to offer brands advertising options in 2014, and as of recently, Instagram announced that they would be opening the Instagram Ads API to a select group of Facebook Marketing Partners and agencies, and then expanding globally.

One of the interesting things mentioned in their update is that their ad formats will help drive action in the form of website visits and offline sales. So keep an eye out for sponsored Instagram posts as they might be the only ones that allow visitors to click through to your website.

Conclusion

As organic reach consistently declines, the top social networks are encouraging businesses to increase use of their . With social advertising, you no longer have to hope that a post will go viral. You can create targeted campaigns to ensure your posts will reach all of your followers and fans.

What do you think? Do you use social media advertising to increase your post reach on the top social networks?

If so, please share what works best for you in the comments.

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