Why SEO is Important for Businesses
Search Engine Optimization or SEO is very important to businesses because it helps businesses reach more clients than they would normally be able to reach using traditional marketing tools. In fact, it has become so important to businesses that the businesses that can afford it have at least one on their payroll.
So, why is SEO so important to companies?
For one, it is great for visibility because if a search engine marketing company is doing their job right, the company they are representing will be one of the top names that get pulled up when potential clients are searching online for products they sell.
Even if the potential clients don’t purchase from the business the first time they search for a product, seeing the company’s name at the top of the search rankings increases the company’s visibility, making them the place they will likely buy their product from when they are ready to make the purchase.
SEO also provides credibility to a business because when people do a Google search for something, the fact that Google recommends a company gives the business a lot of credibility because a potential customer knows Google won’t put any random company at the top of their search results.
Even though it might seem far-fetched, you have to remember what life was like when people relied on the Yellow Pages to find businesses. The businesses that were at the front of the Yellow Pages got more clients because people believed they were the best due to their ad being in the front of the Yellow Pages.
Another benefit of SEO is it brings a lot of traffic for businesses. If you have a brick and mortar store, the daily traffic the business gets depends on what you’re selling and the location of your business.
With SEO, you get to reach an even bigger audience and get more traffic because when your company’s name comes up on the top of the rankings, people will visit your site to get more information about your business and find out what other products you offer.
Since the internet allows you to reach people all over the world, it helps you generate a lot more traffic than you generally would.
Finally, SEO provides one service that all businesses crave, insight into your customers. Thanks to Google Analytics, you get to learn more about your customers because it provides you with information about how your customers search, how they browse, the type of technology they use, and many other useful bits of information that help you improve your customer service.