How to Position Yourself as an Authority on Instagram

By Kerim | IG BLOG

Jul 01

Are you struggling to ensure your success on Instagram? Then you must understand how to position yourself as an authority within the social media network. Once you establish yourself as an authority, the rest is assured. It is not something difficult to achieve. Pay attention towards the below mentioned tips and you will be able to figure out how to do it with minimum hassle.

  1. Focus on a specific niche

If you don’t focus on a specific niche, you will not be able to position yourself as an authority within the social media network. Therefore, you should go through all available niches and stick only to the best one you are comfortable with. Then you will be able to go ahead and position yourself as an authority within that niche. If you are not convinced, just go ahead and take a look at the Instagram profiles of individuals who have positioned themselves authorities. Then you will be able to understand how they have restricted themselves into a specific niche.

Once you select the niche, you need to do a deep analysis in it. While doing the analysis, you should figure out whether there are any gaps to be filled. Those gaps should be noted down because you are going to fill them. In addition, you should think what unique value or skill that you will be able to provide to your customers. As the next thing, you need to understand the biggest challenge or need faced by your potential clients. Then you will be able to create your offerings based on them. With that, you can easily position yourself as an authority within the social media platform.

  1. Always provide real value

You will always have to provide value for your followers through whatever the content you share on Instagram. If you don’t have a clear understanding, you should jump into the shoes of your ideal customer. Then you will be able to get a clear understanding on what real value means. Then you can keep on providing real value to the customers through whatever you share. The information you share via the Instagram profile should be in a position to provide a tremendous assistance to your readers with helping themselves. If you can do it, you will be able to position yourself as an authority within a short period of time. That’s because your followers will go ahead and recommend your profile to their peers. They will happily do it because they know about the value shared by content in your Instagram profile. Hence, reaching your goals on Instagram will not be too difficult.

  1. Be consistent at all times

When you are trying to position yourself as an authority on Instagram, you should also be consistent. In other words, consistency is extremely important to establish reputation. This will help you to build up trust in the long run as well. When you are consistent, you will be able to showcase that you are a professional to the community. In addition, you can easily convince your followers that you are an expert in the niche. You should play your own role in here as well. In other words, you should show that you are committed towards ensuring consistency through the Instagram profile.

You can get started by establishing a consistent voice and a brand. Then you need to use them in all content that you are sharing through the Instagram profile. Then you will be providing a helping hand for your audience to get to know about yourself easily. They will be able to figure out a post that you have created easily. Most importantly, you should be regular when you are coming up with content and posting them via the Instagram profile. If you can do it, you will be able to achieve success within a short period of time. In addition, your community should be convinced that they are in a position to count on you. Therefore, you must respond to all the messages that the community sends to you in a timely manner.

  1. Engage along with the community

The Instagram users who engage with the community on a regular basis will find it as an easy task to position themselves as authority on the social media platform. Engaging with the community doesn’t mean responding and liking to all the comments that you receive to the posts uploaded via the Instagram profile. You will also need to ask questions from your audience via the posts that you upload. You need to make sure that those questions are relevant. Then you will be able to build up productive and meaningful conversations around the posts that are being uploaded on Instagram.

When you are on Instagram, you should put your effort towards celebrating the small victories of other users, who are a part of your community. Then they will feel recognized. This can be considered as one of the greatest methods available for you to engage along with the community. With that, you will be provided with a tremendous assistance when positioning yourself as an authority within the platform.

  1. Network with influencers and experts

Last but not least, you should go ahead and establish connections with the other influencers and experts on Instagram. They are in a position to provide a tremendous assistance to you with establishing yourself as an authority within the social media platform. This will not be a difficult thing to do. All you need to do is to visit the blogs of those experts. Then you will be able to see the content that they have shared. Then you can share such content and introduce them to your community. You can also start a conversation with them naturally and let your audience see it. This will be a slow process. If you can remain patient, you will be able to end up with effective results from it in the long run.

Follow

About the Author

I've been doing online marketing for almost 10 years and it's easily one of my main passions. I travel the world while I'm building my businesses and making sure I get the most out of life. I want to help and inspire people to achieve their dreams. Follow me and get my insights here on the blog or social media.

>