Did you notice that your likes on Instagram have disappeared all of a sudden? Then you are not alone. Instagram has hidden all the likes of the people in Canada. You might be curious to learn more about why that happened. Keep on learning and you will be able to understand why Instagram has started hiding likes. In addition, you will also be able to understand how the new design looks and how it works. With that in mind, you will be able to understand the impact created on your business and influencers.

The functionality of hidden likes on Instagram

Instagram has started testing the hidden likes feature. This feature was started with the users in Canada. Once you are scrolling, you will be able to notice a new section on top of the likes section. It shows that only a limited number of likers will be shown. Prion addition to that, you will also be able to see the total number of people who liked your post as well. However, you will only be able to see the total number of likes and your followers will not be able to see them.

This number will not appear automatically under the post. You will need to go ahead and tap on the others section under the blog post. Then you will be able to see the total number of people who liked the post as well.

Hiding your Instagram likes and getting them back

As of now, only a limited number of people in Canada will be able to gain access to this feature about hidden likes. In case you have been selected for the test, then you will be able to see a banner, which indicates the new feature on the top of the feed. This will help you to stay away from the confusion.

If you are interested in getting into this test group, you don’t have any option to opt into it. That’s because Instagram selects the people who should get into it. Therefore, you don’t have any other option to get into it. On the other hand, Instagram has not made any official announcement on how big this test is. If you are a resident of Canada, there is a high possibility for you to be in this group. According to a recent study conducted by a third-party company, it has been identified that around 70% of the people on Instagram have said that they experienced a reduction of likes.

This is one of the biggest changes in features that you can see on Instagram. It provides people with the opportunity to share more authentic content. In other words, it is providing excellent assistance for the people who are on Instagram. You will be able to stay away from getting caught up in the competition.

Mark Zuckerberg is looking forward to reducing the competition that exists among people to get the highest number of likes as much as possible. Instead, Zuckerberg is interested in allowing users to engage with other people as much as possible.

How will this change in Instagram create an impact on the brands and influencers?

Now you must be curious to know how this change in Instagram can create an impact on the brands and influencers who use the social media platform. According to most of the influencers, this is a positive change that has taken place in the platform. That’s because the Instagram stories are not linked with any public metrics. Therefore, the brands and influencers will not be able to experience any major impact in the long run.

The mental impact created by hidden likes

When you upload a selfie to Instagram, you check back after some time to see how many likes it has got. It can serve as a mental reminder. If you are an Instagram user or an influencer like that, this new feature will create a major implication. That’s because you will not be able to notice if a post that you upload on Instagram is going good or not.

Final Words

In today’s world, it is important for the brands to pay special attention to the engagement rate and the reach than followers. Therefore, you don’t need to worry too much about the number of likes that you get. All you have to do is to forget the likes and simply focus on engaging with others as much as possible. That’s the true idea of what Instagram is all about. You will also be able to make sure that you are not distracted by the likes that you get for the posts.